S&B Strategy advises Liberta Partners on the acquisition of the BRACE Group
Our team advised Liberta Partners on the acquisition of the BRACE Group as part of a commercial due diligence process. The transaction was completed in April 2026.
Liberta Partners is a Munich-based private equity firm focusing on medium-sized companies in the DACH region. With a clear buy-and-build approach and its own corporate development team, Liberta Partners supports its portfolio companies in achieving sustainable growth and operational development.
The BRACE Group is a leading group of companies in the field of exhibition stand construction and live communication, comprising the brands Schendel & Pawlaczyk, conform and MMD. The group covers the entire value chain of brand communication – from strategic conception and creative design to operational implementation – and provides clients with comprehensive support as a one-stop shop for high-quality three-dimensional brand presentations worldwide.
By combining complementary expertise, a high-performing network is created with economies of scale and cross-selling potential. At the same time, the platform addresses key market drivers such as energy efficiency, sustainability and increasing technical complexity. The core market is currently still Germany, with prospects for international expansion.
S&B Strategy assisted Liberta Partners by providing commercial due diligence services, a comprehensive market and competitive analysis, a customer assessment, and a strategic evaluation of the BRACE Group’s value creation potential.
Quick Facts
Date
- April 2026
Liberta Partners
- Munich-based private equity firm specialising in medium-sized companies in the DACH region
- Buy-and-build approach with an in-house corporate development team
BRACE Group
- A leading group of companies in the field of exhibition stand construction and live communication
- Brands include Schendel & Pawlaczyk, conform and MMD
- Approx. 140 employees across four locations
Deal Value
- Undisclosed
Services
- Commercial due diligence services
Team
- Patrick Seidler, Managing Partner
- Florian Moll, Director
-
Jakob Kehrl, Senior Associate
Your contact person
Patrick Seidler is a recognised expert in the field of mergers & acquisitions (M&A) with a particular focus on the construction and infrastructure sector. For over 15 years, he has successfully advised companies on complex transactions, from corporate takeovers to strategic mergers. Thanks to his in-depth knowledge of the sector and his structured approach, he has successfully completed numerous national and international M&A projects.
Patrick is a close and trusted advisor to owner families and investors in the construction, construction supply and infrastructure sectors and is a regular author of studies, speaker and panellist at industry events on the topics of M&A and succession.
‘I am driven by constantly experiencing new and impressive life's work from owners and helping to shape professionalisation and consolidation along the entire value chain.’